Hello All, You may have seen my title change over the past week. We have been trying to determine the best use of my time during our R&D quarter. At this time The Inline Group, which is another division of our company, is refocusing their service. I have been asked to help lead the Inline team in marketing the new Inline Group. The Inline Group will be launching a new website in 4 weeks and we already have a new video to promote the service, http://www.theinlinegroup.com/video/index.html. The Inline Group will introduce their new model at the MGMA show in Las Vegas, NV on October 22, 2011.
As for ePAS, Jim Eisenhauer, our lead developer, will launch the job board in November and increase the functionality of the site. Jim will invest his time in SEO optimization and candidate acquisition. As a part of our candidate acquisition strategy, a mailer will go out from ePAS to physicians in the United States. If you are a physician in my network, please be on the lookout for this ePAS mailer.
We feel that reaching out to the physician market during the winter months will increase ePAS usage now and into the spring and summer. We will also be ramping up our advertising in physician journals, such as Journal of Medicine, and will invest in banner ads on multiple sites, such as www.mdpreferredservices.com .
Since ePAS has acquired a large portfolio of some of the biggest names in healthcare and some of the best places to work in the nation, we feel that it is time to let ePAS become a referral base service. We appreciate each one of our clients and the referrals that have come and continue to come in due to your comments about the service. We are focused on optimizing the service for our existing partners and will strive to maintain our partnerships by keeping renewals high for the 2012 year. In order to accomplish that goal we are determined to have a higher volume of quality candidates than anyone else in the market.
If you are a customer of ePAS, I will still be your account manager even though I will be marketing for The Inline Group. My email and phone number will remain the same. I am excited about the new challenge that has been laid out before me and look forward to having each of you on the ePAS service for the 2012 year. If you have any questions, please feel free to contact me anytime.
Thank you! Joe jknighton@epasonline.com
